Case studies
BRAND Partnership Work
Brand Partnerships + Deal Negotiations
Lead contract negotiations and yearly experiential marketing strategy and execution across multiple disciplines (advertising, PR, digital and social media) for the following entities:
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Conferences: TED, MAKERS, SLUSH Tokyo
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Film: Sundance, Tribeca Film Festival, Tribeca Film
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Tennis: USTA, Wimbledon, Australian Open, Rogers Cup
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Fashion Week: NYC, Milan, and London, MADE/Milk Studios, CFDA
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Music: Live Nation, YouTube, Coachella, Austin City Limits, Pitchfork, Rolling Stone, Republic Records
Music Partnerships
Lead “Unstaged”, a first-ever live streaming concert series. Unstaged connected the in-concert and at-home viewing experience via YouTube by partnering world-class film directors and musical artists. Partnered with Rolling Stone to launched Google Play Music with (then) up and coming artists, The Weeknd and Childish Gambino.
Fashion Partnerships
Created the first-ever consumer platform for Fashion Week; American Express Skybox at NYFW, in partnership with the Council of Fashion Designers of America (CFDA) and IMG.
Tribeca Film
Created deal and launched the plan for Tribeca Film + American Express, a first-of-its-kind film distribution model that changed the dynamics of independent film; connecting filmmakers and film fans nationwide through a yearlong media platform.
Tennis Partnerships
Created innovative talent strategy “Next Contenders” with the USTA differentiating American Express and providing unique ownership within the tennis industry.
campaigns
Brand marketing campaigns
Launched Eventbrite’s first ever brand campaign “Made for Those Who Do” which increased Eventbrite’s awareness in the market and drove down funnel results such as ticket sales and new creators acquired. Partnered on Uber's “Doors are Always Opening Campaign”, the first global campaign that set the stage for Uber's brand marketing.
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Employer Brand Development + campaign
Created first-ever Uber Employee Value Proposition (EVP), reframing how to attract and retain talent in a pivotal time for the company.
content programming / events
a16z crypto
Founder Summits
2022 + 2023
Lead content strategy, programming, speaker curation, and speaker management for the a16z crypto Founders Summits. Founders Summits are where a16z gathers top leaders in crypto for a few days of connection, inspiration, and fun -- covering art, engineering, building in web3, and much more
Created “The Camp”, Google’s Global CEO and thought Leader gathering in Sicily. Built event from the ground up including venue selection, curating invite list, and building experiences. Attendees included a handpicked list of thought leaders, CEOs, artists, investors, and global icons.
Google Zeitgeist
Event production and partnered on content development for Google’s yearly thought leadership conference.
“Engage”, Google Global Conference
Led 40+ person team that brought together 15,000 “Googlers” across 80+ markets from all of Google business operations for three days in Vegas. Responsible for entire experience from content development to event production to executive and celebrity management.
other
LinkedIn Organizational Development WORK
2022 + 2023
Partner with VP of Marketing to re-evaluate team strategy, structure, and roles needed. Develop messaging strategy, org charts and descriptions and craft job descriptions that attract the right people.
Lilium Aviation IPO
Created new brand and marketing strategy, positioning Lilium at the forefront of the eVTOL sector. Key member of Executive and IPO team, culminating with listing on NASDAQ in September 2021.